Corporate Brand

The Corporate Brand is the company's brand. It is aimed at stakeholders: distributors, suppliers, shareholders, public authorities, the media, etc.

A strong Corporate Brand is often based on the history and values of its founder. It carries their ambitions, their energy and theirs vision of the world.

 

Corporate branding issues:

    • The vision is not clearly defined or needs to be revisited.
    • Teams are not aligned around an identified mission.
    • The brand is struggling to stand out and create value.
    • Build a strong brand, true to its DNA.
    • Growing without losing our identity.

If you don't know where you come from, you don't know where you're going.

- Maya Angelou
Nokia

Nokia's mission = Connecting people

Nokia did not want to consider new options, such as touch screens or applications that make it easier for people to connect.

By forgetting its mission, Nokia failed and went out of business.

Let's talk about Corporate Branding