Employer Brand

The Employer Brand is the brand applied to a company's Human Resources. It is primarily aimed at employees.

The employer brand reflects the company's culture and attracts talent.

Employer branding issues:

• • Attract and retain talent aligned with the company's values.

• • Poor scores on Glassdoor or Indeed.

• • Build an engaging corporate culture.

• • Clear roles and responsibilities

• • Ineffective internal communication, teams working in silos.

• • Micro-management

• • Encourage team autonomy and collaboration.