25 years of international experience
With 25 years spent between multinationals and entrepreneurship, I have developed an expertise that combines marketing strategy, business development and human management.
Today, I support leaders in the creation of lasting brands and the adoption of meaningful managerial practices.
My expertise: human-centered brand strategies.
Throughout my career in France and abroad, I have held a number of management positions that have enabled me to :
- Manage organizational change,
- Manage multicultural teams,
- Manage international projects.
My experience has been built around three pillars:
- Strategic alignment: building brands that are consistent with their DNA, by aligning vision, mission and values.
- People leadership: Fostering a culture of engagement and empowerment.
- Sustainable collaboration: Developing strong, brand-customer relationships that benefit everyone.
Projects with impact
At Bacardi, I created the Category Management department in Europe and worked with METRO to build the ‘Bar Concept’ platform for bars and restaurants.
With CARREFOUR, I developed the ' Bar Modernea shelf display for the spirits section. This project generated +3.1 points of growth and won the IFM Mètre and the LSA Innovation Trophy.
These experiences have confirmed to me that it is possible to build healthy and lasting supplier-distributor relationships. That's what I want to pass on today.
During my time at Bacardi-Martini France, I partnered with Hôtel Kube to create the first ice bar in France.
"Caroline commissioned an artist to create a bespoke design in line with the hotel's identity. This initiative generated significant press coverage, created traffic, and aroused the interest of other partners." - Thierry Caloin
In China, I launched a training programme for Bacardi Asia Pacific teams to strengthen their product expertise and turn them into genuine brand ambassadors.
Giving meaning, providing support and helping people to grow have always been at the heart of my management approach.
My early days at Nestlé, managing iconic brands such as NESQUIK, GALAK, SMARTIES and QUALITY STREET, taught me how to build strong brands that inspire generations of children and adults.
My values: authenticity and transmission
As a child, I dreamed of looking after lions in Africa. Since then, I've worked with leaders and clients with the temperament of a lion. It hasn't always been a smooth ride, but it's satisfying when you've built up a relationship of trust.
When I first became a manager, I'd been promoted on the basis of my technical skills, but that didn't help me define what kind of leader I wanted to be. I followed my intuition and chose authenticity.
Over the past 25 years, the teams, customers and brands I have supported have been my daily source of energy.
A path towards greater meaning
Since becoming an entrepreneur, I've been working with human development experts who help me get out of the ‘performance machine’ and reveal my uniqueness.
Today, I share this approach with leaders who want to :
- Give meaning to their projects.
- Create authentic relationships.
- Inspire and engage their teams.
"My career has taught me that success in business is above all about building strong human connections aligned with shared values."