Personal Brand
The Brand begins with the unique story of its creator.
Personal branding issues:
- Align your vision with that of your teams.
- Strengthen your leadership.
The brand is YOU. And it will serve you for the rest of your life.
Elon Musk and Tesla
Who between Tesla and Elon Musk is the real brand?
Do we admire Elon Musk because he runs Tesla?
Or do we reject Tesla because it's driven by Elon Musk?