Achievements

Spirits

Alcohol-free Vibrant Martini

Supporting sales teams for the European launch.

Tails

Defining the value proposition for the HORECA channel.

Retail & Hospitality

Maison Luce

Rebranding of a French bakery in Portugal.

Terres de Gaalon

Transformation of a family estate into a corporate seminar venue.

Formettes

Definition of the brand's DNA and know-how.

Distribution

Metro Group (C&C)

Construction of the "Bar Concept" platform to offer business solutions for Metro's HORECA customers.

Carrefour France

Co-creation of the " Bar Moderne " shelf display, which generated 3.1 points of growth and won two innovation awards..

Facilitation

Grey Goose

Workshop to work out the strategy for launching the product in supermarkets in France.

Grey Goose logo

Martini

Workshop to define the recruitment strategy for 18-25 year-olds.

Maison Luce

Series of workshops to launch the brand and create the HORECA value proposition.

Value Proposition workshop

Terres de Gaalon

Workshop to define the customer experience for a corporate seminar in Normandy.

Terres de Gaalon 3
Terres de Gaalon 2
Terres de Gaalon 4

World of Satinka

Workshop to define the cutomerexperiencefor eco-responsible real estate.

World of Satinka 2
World of Satinka 3
World of Satinka 4

Metro France (C&C)

Workshop to design a gourmet cocktail offer for Metro's HORECA customers.

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Bacardi Asia-Pacific

Design and implementation of an in-house training program on product and brand culture to turn employees into ambassadors.

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Empow'Her

Design Thinking training for Ukrainian refugee women in Lisbon, in collaboration with the Empow'Her association.

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Conferences

Lisbon APM Club 

Intervention on Brand Equity and value proposition.

3

351 Portuguese startup

Conference on Brand Building.

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Safti' up

Conference on the brand's human capital.

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Testimonials

Caroline is an excellent growth facilitator. Her talent for developing brands and her strategic vision of marketing are game changers for companies looking to improve the impact and recognition of their brand.
Séverine Boutel
Caroline's highly structured approach makes it much easier to deploy skills in companies.
Yves de La Villeguerin
I worked with Caroline on an international project for the Metro group, the Bar Concept, aimed at accelerating sales of spirits in HORECA. Her solutions were ranked among the top 5 most appreciated initiatives.
Jorge Fuzia
Thank you to Caroline for her decisive support in clarifying the values and mission of World of Satinka. Her ability to listen and analyse led to a perfectly aligned marketing strategy.
Sylvie Meyer
Caroline played a key role in the launch of e-commerce in Europe. She builds solid visions and strategies, while inspiring teams.
Benjamin Lefebvre